A Bias for Vionnet

17 Jan

While hanging out with my roommate this weekend, we got into a conversation about dresses from the thirties.  I brought out one of my monster fashion books to look at pictures, as you do.  I quickly found images of dresses by Madeleine Vionnet.  Renee quickly found her true love.  And while she was cooing over the different dresses, I started remembering why Vionnet is so cool.

Madeleine Vionnet opened her own fashion house in Paris, 1912.  A few years later she completely revolutionized fashion by introducing a new technique, the bias cut.  Instead of cutting along the grain of the fabric, she cut on the diagonal, which created that slinky, form fitting look.  With some help from Marlene Dietrich, Katharine Hepburn and Greta Garbo, her fashions practically defined the ’30s.

Vionnet was forced to close her maison in 1939 at the start of WWII.  She continued to advise other designers, but stayed out of the public eye.

In 1996, decades after her death, the Lummen family reopened the label in Paris.  At last, in 2006 the house debuted a clothing collection, 67 years since Vionnet’s final collection.

Vionnet is not solely about re-launching a brand. Vionnet is about building a growing, disciplined, managerialized and highly profitable company around a splendid iconic brand with a fantastic heritage and a modern look.

2 Responses to “A Bias for Vionnet”

  1. Renee January 27, 2011 at 11:17 am #


  2. Kaileen January 27, 2011 at 4:37 pm #

    I’m kinda in love too … especially that first white dress!

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